Tesla’s Model S outsold most other luxury brands in California during the first half of the year, according to new vehicle registrations. This comes despite a high price tag and, although it has a much greater range than typical electric cars, the electric-only engine.
4,714 Teslas were registered during the first six months of 2013, which, as USA Today reports, outsells “all models from other luxury brands Porsche, Volvo, Lincoln, Land Rover and Jaguar…it even topped some established conventional luxury models like Lexus GS, at 2,298, and Audi A6, at 1,619.”
The Tesla, which costs $60,000 to over $100,000, has an electric engine with a range of 265 miles — but no gas backup, meaning you can only obtain fuel by plugging it in. America as a whole has been slow to accept electric cars, and the typical lack of range is one of the reasons why. Also, car sales in general in California are odd compared to national trends:
California may be the country’s largest state for auto sales, forecasted by the association to be 1.7 million for the year, up 11.1% over last year. But it is also unusual. The top-selling new car for the state was the Toyota Prius hybrid, with 33,987 for the first half of the year. It handily outsold the vehicle that is the nation’s top seller, the Ford F-Series pickup truck, at 19,887.
With our desperate need for sustainable energy sources, the switch to electric cars would be one step in the right direction (and then to get grid electricity from sources other than fossil fuels as well), helping cut back emissions. Although Tesla is a luxury car brand and most Americans cannot afford one of their cars, hopefully the example shows other brands that they should expand their selection and release better electric-motor technology to the consumer market.
The Tesla Model S is also the highest-rated car by the National Highway Traffic Safety Administration, which Tesla has used recently for well-earned bragging rights. 2013 has thus far been an incredible year for the carmaker, which is aiming at selling 20,000 models this year. Their factory has the capacity to create 50 times as many as that — 500,000 — showing their ambitious aims quite clearly. And if 2013 so far is anything to go by, they could certainly have a shot at success. Their stock continues to rise, as does the value of the company — who knew luxury electric would be such a smash success?
They’ve also announced plans to produce a less expensive model in the $35,000 range, which would prove affordable for many more Americans than their current model does.
Here’s a video on Tesla’s rising success:
Reposted from Occupy Democrats with permission.
- Tesla outsells Porsche, Jaguar, others in Calif (usatoday.com)
- Tesla presents outsells Porsche, Jaguar, Buick in California (slashgear.com)
- California Cruisin’: Tesla Torches Other Luxury Brands (investorplace.com)